Saturday, May 16, 2020

Coca Cola s Struggle With Corporate Social Responsibility...

Coca-Cola’s struggle with corporate social responsibility Name Institution Corporate social responsibility is a term that is usually associated with a company putting in place structures that aim to give back or benefit the society that enables them to do their operations in their environment. As far back as 1991 CSR has been discussed by academicians extensively one of them Mr. Carroll came up with a multi-layered pyramid approach that sought to explain the four key areas of CSR which are : economic responsibilities, legal responsibilities, ethical responsibilities and philanthropic responsibilities. The economic responsibilities are broadest and form the base of the pyramid since economic considerations are the most important reason for a company’s existence. These are followed by legal obligations since a company must follow the laws of the country or jurisdiction within which it is located. Ethics on the other hand are voluntary in that they are not legally enforceable on a company but any good company is expected to follow them. Finally every company is expected to give back to the society by philanthropic acts that enhance the quality of life of the society within which the company operates. The main historical aim of a company is to create wealth to its stakeholders. This is usually accomplished by doing the following. ïÆ'Ëœ Making a profit ïÆ'Ëœ Paying taxes to the government ïÆ'Ëœ Paying creditors and shareholders on time for the capital invested. ïÆ'Ëœ PayingShow MoreRelatedCoca Cola Struggles with Ethics1207 Words   |  5 Pages Case Study 4 - The Coca-Cola Company Struggles with Ethical Crises Case #11 January 5, 2014 1) The corporate role in any company builds the foundation of how a company succeeds and, also, how the public views them. Their organizational performance is based on how the company is run and what ethical structure they have in place. 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