What Makes Advertising Effective Essay Example | Topics and Well Written Essays - 1750 words

What Makes advertizement Effective - Essay ExampleTo make the learning ability of the customer orient towards the product and importantly entice, push them or even seduce them to make the buying decision, advertising plays a key role. To achieve that for an organization, the sinless marketing department in association with other departments will initiate various marketing strategies. Among the many marketing strategies, advertising occupies a prominent role. Advertising plays a very important role in the marketing process. It increases the consumption of a particular product or service and reinforces the image of the brands, by ceaselessly raising awareness (Blurt It). For a successful marketing strategies and importantly to come up with effective advertising campaigns, it is of great importance to first find step to the fore and focus on the mental state and the resultant behaviors that will be shown by the prospective customers before they makes the crucial buying decision. So, unrivalled of the key aspects of culmination up with an effective advertising campaign is understanding these mindsets of the customers. Then, the other key aspects will be the creativity, shock factors and other enticing factors featured in the advertisements. Among these factors, one of the key factors that make advertising not only a roaring success and also makes an in-depth impact on the customers is the emotion aspects featured in the advertisements. So, this news report will discuss the aspects that makes advertising an effective at the same time a successful one, particularly how the incorporation of emotional elements can make the advertisements optimally effective. Advertising is a way of attempting to persuade the audience in range to purchase a certain product or service. It is a way of communication in order to encourage the audience to continue using or buy a new product or service. It can be a way of informing or reassuring the employees or shareholders of a cer tain company that it is still feasible and thriving. Advertisers use the mass media including newspapers, television, radio, magazines, or posters in order to reach the intended audience. New ways of advertising include the use of mails, websites, and text messages. Advertisements appear in many various forms and across all media (new and traditional). They are, basically, on the spur of the moment messages inserted into the flow of a broadcast programme, or in a magazine or newspaper. (MacRury 2009). The pattern of the advertisements will differ according to the purposes and the product or service, which has to be advertised. However, there is a common pattern. This was also pointed out by MacRury (2009) who state Advertisements invite the audience to consider the advertising proposition (for 30 seconds during the break, or as their eyes drift over a story feature towards a half-page photograph) a commercial interlude to the main media communication and against the flow of other advertising communication theory. One of the basic aspects which will make the advertisements effective is, understanding the targeted customers background, particularly the ethnic aspects and come up with in ad campaign. Studies have prioritised the psychological, social and cultural contexts within which consumers relate to commercial information and the roles that marketing media play in their lives (Aitken, Gray and Lawson 2008). As per these studies, people get influenced by marketing strategies based on their cultural background and hence the consumer is actually the focal point of an advertisement and not the advertisement itself per se. Effective advertisi